As a savvy woman entrepreneur, you’ll need to be able to benefit from disruptive technology, and specifically software, since it enables you to connect with your customer or clients in new ways and can increase their satisfaction.
Software Is King
Nowadays, the ubiquity of mobile devices has greatly affected user and consumer expectations and buying habits. Customers want to access software from anywhere in an affordable way. Software has begun to be an essential part of any company, even if it is not digital. It has evolved from being a way to manage your business to being the essence of your business. Every company, in every sector, needs to have software products; so you too need to think, act, and behave like a software company!
Software Benefits
Software provides convenience, serviceability, connectedness, and assets that allow you to offer consistent value to customers. Thanks to the creation of software, your customers can have a unique experience with your products and services. They are searching and exploring about their particular issue in advance of any contact that they might actually have with you so your software can do some of the engagement and education in collaboration of direct interactions.
The use of software will enable you to:
- create new markets and find new customers,
- develop new sales channels for the customers you already have,
- find new ways to forge long-standing relationships with customers, and
- win customers from competitors by offering added value.
System Development
Nowadays, it may not be such an exaggeration to claim that your customers manage your business. They have specific needs and preferences; and as a mompreneur, it is beneficial to create systems to respond to these. Understanding your customers’ desires is of paramount importance: asking them the right questions so that you produce software that is meaningful to them. Therefore, this means that you need to:
- get to know your customers in depth,
- communicate with them individually, and
- connect with them in their preferred way.
What is more, to develop suitable digital content and branded applications, you need to:
- think how you can develop appealing software products in a mobile world,
- consider which of your already existing resources can be used for developing software,
- think how you can offer free and digitally accessible versions of your services to customers before buying, and
- invest in product management and development.
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Are you a woman entrepreneur with the ambition to launch a startup? The way you see yourself can be the critical factor that determines whether you succeed or not. If you are experiencing low confidence, chances are you aren’t able to present your ideas in an effective, convincing manner. The passion that you have can get lost in the doubts that you carry. So what can you do to be more of an impactful woman entrepreneur?
Confidence Issues
Studies show that women tend to undervalue their skills, abilities, and potential to transform the world with innovative entrepreneurship; but the problem is more complicated than this. According to Entrepreneur.com, for women entrepreneurs, confidence is not a personal, but an ecosystem issue. Women need to have access to the tools, resources, backing, and contacts that all entrepreneurs need to thrive. Most men have these without even realizing it, but women often lack them due to negative attitudes and prejudice: People are twice as much likely to respond positively to the same pitch when it is given by a man instead of a woman.
Change of Self-Perception
You can transform the negative perceptions of others if you see yourself as a potential game changer and not an outsider. First and foremost, you need to value your own capabilities as a woman entrepreneur. Changing your self-perception is the key that can unlock your infinite potential. Dare to share your brilliant and innovative ideas with the world. So it is critical that you develop excellent skills in this area and make adequate preparation for pitching ideas. This means taking time to think how possible questions can be addressed; and having the firm conviction that your idea is really valuable and practicable.
Presentation Tips
An effective presentation of ideas means expressing yourself in a way that is easy to understand for your listeners; making it as colourful as possible; using many illustrations, since most people will remember that more than precise numbers; and avoiding to overwhelm your audience with too much information which will make them feel bored.
Here are some practical tips for presenting your ideas with impact:
- try to maintain eye contact;
- focus on the main points only;
- use PowerPoint presentations;
- don’t include more than three topics on a visual aid;
- if facts and numbers are important, offer them as handouts which will be given after your presentation.
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As a mompreneur who wants to develop a new business, you need to rely both on your rational thought and your gut feeling. When the careful analysis of data is backed by your intuition, the chances of success are magnified.
Gut Feeling and Contradictions
Your gut feeling will help you to develop a long-term vision and make plans. What happens when you sense that something is not right in a business relationship? Do you act according to your hunch, or do you let it pass? It is wrong to ignore the emergence of contradictions, which help you question your assumptions and discern other possibilities. If you act on your hunch, you can solve a problem timely or tackle it before it even begins to appear. [spp-tweet tweet=”Key signs can help you change direction, avoid potential mistakes, and identify new opportunities.”]
What is more, when you rely on assumptions alone, you fail to see any warning signs and incongruities that matter. You are a mere observer of a situation, without any control over it. If you do not address a contradiction, you miss the opportunity to learn and grow. Though you may discover some disconcerting truths, you learn what it takes to overcome a potential hazard or difficulty. Addressing a contradiction may often mean that you need to stop playing it safe and dare to speak openly about awkward issues. Your decision to deal with a contradiction or ignore it can either make or break a deal.
Facts and Assumptions
In addition, by relying on facts, you can evaluate whether your assumptions are false. For example, a false assumption you can make is that you are the ideal choice for all of your potential customers. Not all your target customers will buy from you; and not all of your old customers are a guarantee for repeat business. So it is imperative to use facts to evaluate customer satisfaction and see what changes need to be made. If your customary actions do not yield the results expected, you are doing something that is not working well. Not paying attention to facts as well as that inner sense will stop you from identifying new sources of income, acknowledging your audiences’ needs, and improving your service/product.
So it is advisable to combine rational thought with gut feeling to determine the way to move forward. Knowing enough facts will help you make an appropriate decision, but you also need to decipher the meaning behind the facts and translate it into action; and this is where your gut feeling comes into play.
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